The survey, conducted online by The Harris Poll on behalf of MedMen, found that more than one-third (37%) of American women aged 21+ consume cannabis, and more than one in four (28%) say they use cannabis once a month or more often.
A closer look at the survey findings reveals that women seek out cannabis primarily for therapeutic, rather than recreational, reasons — and that the majority of female cannabis consumers aren’t forthcoming about their cannabis use with their parents, children, or coworkers.
Key Findings
- More than 9 in 10 women who use cannabis (91%) purchase it legally at a dispensary.
- 1 in 3 women who use cannabis (32%) spend more than $100 at the dispensary in a typical month; and (35%) of purchasers prefer to shop with a female budtender.
- Edibles are women's preferred method for consuming cannabis (57%), followed by flower/pre-rolls (43%), and vapes (39%).
- The top three reasons women use cannabis are to relieve anxiety (60%), to help them sleep (58%), and to relieve pain (53%).
- Younger women (aged 21-44) are more than twice as likely to consume cannabis (57%) as their older (aged 45+) counterparts (22%).
- 2 in 3 women who use cannabis (65%) say there are people in their life that still do not know they use cannabis, including their parents (26%), children (22%), and coworkers (21%).
- While 27% of female cannabis users cited no concerns regarding their cannabis use, 20% said their biggest concern is drug testing.